A paper on a publicly traded company (or well documented private company) that has experienced a major public crisis on social media. With the advent of the internet and social media, a major crisis can be reported before the company is even aware of the crisis. With this type of instant access to information companies need to develop plans for managing these situations. You will need to research a specific company's crisis and describe:

1. The situation
2. How the company reacted
3. What would you recommend the company do different
4. Your personal perspective on what companies should do to better manage these issues in the future