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A financial team has been properly selected and charged to proceed with its analysis of EEV's financial statements. In the course of its evaluation, it will be assessing the firm's operating performance, benchmarking its competitors, and looking at the industry using financial ratios as its source of measurement.

Electronic Equipment Venture
Income Statement

Thousands


2008

2009

2010 (Fsct)

Net Sales

98800

108000

113500

Cost of good sold




Total cost of good sold

68500

80250

85425

Gross Profit

30300

27750

28075

%

31%

26%

25%

Expenses




General & Administrative

3500

5300

5700

Marketing

7500

8500

9000

Operating Expense

9900

10610

11120

Total Expenses

20900

24410

25820

Income Before Taxes

9400

3340

2255

Taxes

3760

1336

902

Net Income

5640

2004

1353

Headcount




 Direct

2080

2400

2500

 Indirect

320

350

400

Total Headcount

2400

2750

2900

Products

2008

2009

2010 Fcst


Sales

Margin

%

Sales

Margin

%

Sales

Margin

%

Electronic Equipment

 

 


 

 


 

 


 Television

4000

1000

25%

3500

900

26%

5000

1045

21%

  Computers

5000

2400

48%

5200

2300

44%

7600

3300

43%

  Medical

2300

1500

65%

3500

2000

57%

4000

1800

45%

  Automotive

15000

3200

21%

16000

2800

18%

15400

3000

19%

Electronic Equipment Total

26300

8100

31%

28200

8000

28%

32000

9145

29%

Electronic Equipment Parts










  Television

12000

3200

27%

13000

3050

23%

12000

2230

19%

  Computers

44500

13000

29%

50000

10500

21%

48000

10500

22%

  Medical

6000

3500

58%

7000

3700

53%

7500

3700

49%

  Automotive

10000

2500

25%

9800

2500

26%

14000

2500

18%

Electronic Equipment Parts Total

72500

22200

31%

79800

19750

25%

81500

18930

23%

Total

98800

30300

31%

108000

27750

26%

113500

28075

25%

The income statement measures the firm's profitability over a period of time: 1 month, 1 quarter, or 1 year. The statement focuses on the operations of the firm and explains what was produced and sold. In essence, it summarizes revenues generated and the results.

Tony understands that managing profitability involves overseeing 3 interrelated factors: volume, cost, and price. He has given you the job of conducting an in-depth analysis of EEV's operating performance. You will analyze the following factors:

• Sales volume, cost, and price of each specific product
• Each product's contribution to sales in terms of profit
• The relationship between sales and supportive employment

Tony has made it clear that he expects you to initiate a constructive discussion by describing your findings both in narrative form and through an organized numeric presentation.

View the EEV income statement, and then complete the following in your paper:

• Review the sales volume, cost, and price of each specific product.
• Review each product's contribution to sales in terms of profit.
• Describe the relationship between sales and supportive employment.

Provide an Excel spreadsheet that depicts your findings along with your analysis.

Corporate Finance, Finance

  • Category:- Corporate Finance
  • Reference No.:- M91870529

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