A explain the objectives of an integrated marketing, Ask an Expert

Finance

a. Explain the objectives of an integrated marketing communication and its use of the elements of the promotional mix.

b. Evaluate the use of alternative mediain an advertising campaign.

c. Develop a creative strategy for an advertising campaign.

d. Analyse and develop the major elements of a promotional plan and approach to the budget.

e. Monitorand evaluatean advertising campaignand theimpact ofethical issues.

View complete question

Basic Finance, Finance

Category:- Basic Finance
Reference No.:- M91616891

Have any Question?Write your Review or question?

Related Questions in Basic Finance

What do we mean by financial intelligence how to assess a

What do we mean by financial intelligence? How to assess a company's health? Use the plain language to define operating experience, capital expenditure, accruals, depreciation, and goodwill. Describe differences between ...

What is marketing discipline what is most peoples

What is marketing discipline? What is most people's perception of marketing discipline? Name an organization that has done a great job marketing. What did they do to make you feel this way?

A 2-year treasury security currently earns 197 percent over

A 2-year Treasury security currently earns 1.97 percent. Over the next two years, the real risk-free rate is expected to be 1.00 percent per year and the inflation premium is expected to be 0.60 percent per year. Calcula ...

You purchase a 15-year bond at a premium of 117292 with a

You purchase a 15-year bond at a premium of $1,172.92 with a 10% semi-annual coupon rate and 8% return. Two years later, you sell the bond. What is the price difference if the interest rates rose 2%? (rounded to 2 decima ...

Friendlys shoe store has earnings before interest and taxes

Friendly's Shoe Store has earnings before interest and taxes of $20290 and net income of $10000. The tax rate is 34 percent. What is the times interest earned ratio? Round your answer to the nearest hundredth.

A few years ago simon powell purchased a home for 250000

A few years ago, Simon Powell purchased a home for $250,000. Today, the home is worth $450,000. His remaining mortgage balance is $200,000. Assuming that Simon can borrow up to 70 percent of the market value, what is the ...

Suppose you want to raise 15m for a new machine you plan to

Suppose you want to raise $15m for a new machine. You plan to raise the funds by selling 20-year $1,000 bonds with a semi-annual coupon rate of 5% and 8% yield. Before putting the bonds to market, inflation drops half a ...

What is net present value in terms of evaluating a project

What is Net Present Value in terms of evaluating a project? What is better NPV or Internal Rate of Return when evaluating?

A 10 percent annual coupon rate bond pays interest

A 10 percent annual coupon rate bond pays interest semi-annually. Par value is $1,000. It has three years to maturity. Investors' required rate of return is 12 percent. What is the price (present value) of the bond?

Discussion your initial discussion thread is due on day 3

Discussion: Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your r ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Basic Finance Expert