1. Assume you have received a class assignment to determine the attitude of students in your school toward the school's registration process. What are the validity issues you should be concerned with?

2. According to a report issued by the U.S. Department of Agriculture (USDA), the agency estimates that the Southern fire ants spread at a rate of 4 to 5 miles a year. What data collection method do you think was used to collect this data? Explain your answer.

3. Suppose you are asked to survey students at your university to determine if they are satisfied with the food service choices on campus. What types of biases must you guard against in collecting your data?

4. Briefly describe how new technologies can assist businesses in their data collection efforts.

5. Assume you have used an online service such as Orbitz or Travelocity to make an airline reservation. The following day you receive an e-mail containing a questionnaire asking you to rate the quality of the experience. Discuss both the advantages and disadvantages of using this form of questionnaire delivery.