1. Which of the following products is not marketing using a cost leadership strategy?

Texas Instruments calculators

Hyundai automobiles

Bic pens

BMW automobiles

2. An acceptance of a boss's right to direct an employee's efforts purely on the basis of his/her organizational legitimacy is an indication of ______________.

power respect

power tolerance

legitimate power

submissive power

3. The primary cause of the failure of strategic alliances is _____________.

incompatible partners in the alliance

conflict on how to distribute the earnings

reluctance to share information with other partners

the circumstances that motivated the alliance have changed

the cost of operating the alliance gets too expensive

4. In which of the following methods of FDI does the firm buy or lease land, construct new facilities, hire and/or transfer managers and employees, and then launch the new operation?

acquisition strategy

brownfield strategy

greenfield strategy

bluefield strategy

grayfield strategy

5. ______________ can be pursued and achieved through systematic reductions in production and manufacturing costs, reductions in sales costs, the acceptance of lower profit margins, and the use of less expensive materials and component parts.

Segmentation

Cost leadership

Customization

Differentiation

Focus