1. Which of hte following is not one of the central questions in evaluating a company's business prospects? A. What is the company's present situation? B. What are the key product or services attributes demanded by consumers? C. Where does the company need to go from here? D. How should it get there? E. All of the above are pertinent in evaluating a company's business prospects.
2. A fragmented industry A. emphasizes economy of scale B. emphasizes large capital requirements C. has many differenct product lines D. has an absence of market leaders E. A and D above