1. What role does the firms weighted average cost of capital play when determining a projects cost of capital?

2. What target market(s) should Trader Joe’s focus on going forward? Why?

3. Developing a relationship strategy is important in involves three major challenges which are

a. the challenges of building new relationships, elevating relationships to a business level, and managing relationships

b. the challenges of building the new relationship, taking the relationship to a business level, and closing a deal

c. the challenges of making the first appointment, connecting with a decision maker, and getting past a gatekeeper

d. the challenges of having the right marketing, targeting large accounts, and closing deals

e. the challenges of targeting large accounts, getting appointments, and closing deals.