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1) What does your strategic group map of the industry look like? How attractively is Netflix positioned on the map? Why?

2) What key factors will determine a company's success in the movie rental industry in the next 3-5 years?

3) What is Netflix's strategy? Which of the five generic competitive strategies discussed in chapter 5 most closely fit the competitive approach that Netflix is taking? What type of competitive advantage is Netflix trying to achieve?

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