1. True or false: Porter’s Five Forces Framework should be focused on a single country and should not be used for analyzing industries across national borders.
2. Which of the following statements is TRUE?
a. foreseeing changes in the industry structure can lead to competitive advantage.
b. Industry analysis is useful only within national boundaries
c. Industry analysis is a tool for strategists, not for entrepreneurs.
d. Technology is irrelevant to a five forces analysis
e. Industry structure is fixed.
3. Based on your reading of the Coca Cola/Pepsi case (in your Harvard Course Pack), there are two kinds of "buyers". These are:
a. syrup concentrate providers and advertisers.
b. Bottlers and consumers
c. Millenials and gen x
d. Syrup concentrate providers and bottlers.
4. Which of the following players would NOT be relevant for a Fives Forces analysis for a car-sharing service?
a. larger car- rental services
b. commuter groups sharing a car to go to work
c. car leasing companies
d. uber
e. satellite navigation service providers.
5. Which of the following is an example of a substitute?
a. Flying Delta Airlines is a substitute for flying United
b. Shopping at Tesco is a substitute for shopping at Walmart
c. A Mercedes is a substitute of a Breitling watch
d. A Rolex watch is a substitute of a Breitling watch
e. None of the answers is correct.
6. Which of the following is NOT considered to be a distinct force in Porter’s Five Forces Framework?
a. government
b. new entrants
c. customers
d. direct competitors
e. suppliers