1 the most valuable investment given up if an alternative, Ask an Expert

Finance

1. The most valuable investment given up if an alternative investment is chosen is referred to as a(n):

[A] sunk cost.

[B] opportunity cost.

[C] erosion cost.

2. The cost of test marketing a product prior to deciding whether or not to produce the product is a sunk cost.

[A] True

[B] False

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M92367381

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