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1. Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of industrial customers is stable at 1,500, but they are purchasing less each year. She orders her staff to search for causes of the downward trend by surveying all 1,500 industrial customers. For this study, the set of 1,500 industrial customers is ______________.

a) a parameter
b) a sample
c) the population
d) a statistic
e) the frame

2. Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of industrial
customers is stable at 1,500, but they are purchasing less each year. She orders her staff to search for causes of the downward trend by selecting a focus group of 40 industrial customers. For this study, the set of 40 industrial customers is ________.

a) a parameter
b) a sample
c) the population
d) a statistic
e) the frame

3. Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of customers is stable at 1,500, but they are purchasing less each year. She orders her staff to search for causes of the downward trend by surveying all 1,500 industrial customers. Sue is ordering a __________.

a) statistic from the industrial customers
b) census of the industrial customers
c) sample of the industrial customers
d) sorting of the industrial customers
e) parameter of the industrial customers

4. Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of customers
is stable at 1,500, but they are purchasing less each year.

She orders her staff to search for causes of the downward trend by surveying all 1,500 industrial customers. One question on the survey asked the customers: "Which of the following best describes your primary business: a. manufacturing, b. wholesaler, c. retail, d. service." The measurement level for this question is _________________.

a) interval level
b) ordinal level
c) nominal level
d) ratio level
e) relative level

5. Which scale of measurement has these two properties: linear distance is meaningful and the location of origin (or zero point) is arbitrary?

a) Interval level
b) Ordinal level
c) Nominal level
d) Ratio level
e) Minimal level

6. Which scale of measurement has these two properties: linear distance is meaningful and the location of origin (or zero point) is absolute (or natural)?

a) Interval level
b) Ordinal level
c) Nominal level
d) Ratio level
e) Relative level

7. Which of the following operations is meaningful for processing nominal data?

a) Addition
b) Multiplication
c) Ranking
d) Counting
e) Division

8. Which of the following operations is meaningful for processing ordinal data, but is meaningless for processing nominal data?

a) Addition
b) Multiplication
c) Ranking
d) Counting
e) Division

9. The social security number of employees would be an example of what level of data measurement?

a) Interval level data
b) Ordinal level data
c) Nominal level data
d) Ratio level data
e) Relative level data

10. Sales of a restaurant (in dollars) are an example of what level of data measurement?

a) Interval level data
b) Ordinal level data
c) Nominal level data
d) Ratio level data
e) Relative level data

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