1 pick a brand extension use the models presented in the, Ask an Expert

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1. Pick a brand extension. Use the models presented in the chapter to evaluate its ability to achieve its own equity as well as contribute to the equity of a parent brand. If you were the manager of that brand, what would you do differently?

2. Do you think Virgin's brand is overextended? What are the arguments for or against?

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M92054316

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