1 pick a brand attempt to identify its sources of brand, Ask an Expert

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1. Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations.

2. Which brands do you have the most resonance with? Why?

3. Can every brand achieve resonance with its customers? Why or why not?

4. Pick a brand. Assess the extent to which the brand is achieving the various benefits of brand equity.

5. Which companies do you think do a good job managing their customers? Why?

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M92054368

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