1 pick a brand assess its efforts to manage brand equity in, Ask an Expert

Finance

1. Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program?

2. Pick a product category. Examine the histories of the leading brands in that category over the last decade. How would you characterize their efforts to reinforce or revitalize brand equity?

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M92054303

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