1. In the stimulus response model of buyer behavior, the buyer characteristics and the buyer decision process are within the “ __________.”

a) -buyer responses

b) -buyer’s black box

c) -marketing and other stimuli

d) -none of the above

2. When a marketer tries to move a product away from competitors’ products in the minds of the target consumers, the process is called:

a) - discrimination

b) - determination

c) - defibrillation

d) - differentiation

3. General Motors buys tires because consumers buy cars. If consumer demand for cars drops, so will GM’s demand for tires. This is an example of:

a)- derived demand.

b)- elastic demand.

c)- cyclical demand.

d)- kinked demand.

4. Adjusting the marketing mix so that your product will occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers, is called __________.

a)- segmenting

b)- positioning

c)- targeting

d)- causation

5. In the United States, the government has _____ money to spend.

a)- no

b)- very little

c)- lots of

d)- none of the above answers is correct