1. In health care, a major factor that affects life cycles is:
A. demographics.
B. technology.
C. reimbursement.
D. All of these are correct.
2. True or False? The value a brand gives a company through associations made by a consumer is referred to as its brand equity.
True
False
3. True or False? A hospital owns clinics, a freestanding laboratory, a surgi-center, and an ambulance company. All of these are under one name of the health system. This hospital follows a multiproduct branding strategy.
True
False
4. Intuitive Surgical has entered the market with a robotics surgical device. In the growth stage of the life cycle, it has decided to:
A. generate primary demand.
B. utilize all three strategies.
C. target different market segments for usage of its device.
D. lower prices.
5. True or False? A health system buys physician practices in many different regions and several smaller hospitals. It lets each entity retain its own name. This organization is following a reseller strategy.
True
False
6. There is one product life cycle that has only two stages: introduction and decline. Which of the following is that life cycle?
A. Fashion
B. High learning
C. Fad
D. Low learning
7. When a manufacturer of proton beam therapy publishes a magazine showing articles and stories of patients whose diseases have been treated with great results using this technology, this is a strategy to create:
A. primary demand.
B. secondary demand.
C. skimming.
D. differentiation.