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1. Imagine that you recently became the owner of a popular ice cream shop. You want to attract more customers and ultimately expand the business. Choose the type of production process-continuous or intermittent-you think would best fit your business. Then create a plan outlining specifically how you would use this process and why it would help you achieve your goal as a business owner.

2. On your own or with a classmate, imagine that you've been hired to help a business group design a shopping mall. Taking into account the factors listed in the chapter, come up with recommendations for where the mall should be located-and why. Present your plan to the class.

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