1. Gia purchased a Groupon for an afternoon of ice skating, pizza and sodas for four people for $25 (a $60 value). Gia felt that the purchase was a great deal and the redemption process was easy and convenient. Gia is likely to have a positive _____ towards Groupon due to her positive experience.
A. subliminal perception
B. self-concept
C. attitude
D. cognition
E perceived risk
2. Edgar received a text message from Groupon this morning, letting him know about an opportunity to take a series of 5 horseback riding lessons at a nearby stable for $199, a value of $400. Edgar has always wanted to try horseback riding, so he bought the Groupon. The Groupon first affected Edgar in the ______ stage, as the Groupon highlighted the difference between his ideal and actual states.
A. postpurchase behavior
B. problem recognition
C. alternative evaluation
D. information search
E. purchase decision
3. While price is often the activation point that gives people the reason to subscribe and come back to Groupon, consumers are really more concerned with dealing with a quality merchant and having a unique experience with their friends. In other words, consumers focus on the unique combination of benefits from the experience which is known as ________.
A. loyalty
B. the marketing program
C. cognitive dissonance
D. customer value
E. situational influences
4. The _____ profile of the average Groupon user is a 25–35-year-old female with a median household income exceeding $65,000.
A. geographic
B. perception
C. demographic
D. psychographic
E. behavioral
5. Groupon's "great coupons" offered to groups of consumers for products and experiences that the consumers may otherwise not try due to high prices are an example of _________ reduction, since the financial commitment by the customers is reduced by the Groupon.
A. situational influence
B. perception
C. perceived risk
D. cognition
E. consumptive