1) Explain “corporate core competency” and how does it factor into a potential growth project? Corporate core competency is the area the firm enjoys its strength and can be comfortable with its profits and sales figures. It is the weapon in the armor for the firm that help it to grow further by tackling competition.

2) What role would a leader play in a growth initiative and how would the role of a manager differ from that of a leader in the project?

3) What is the value of internal and external communications during the project?

4) Why is a value proposition is so critical and what are the 4 elements needed in any value proposition?

5) How would you organize a team and what teamwork model would you use that would give you the most flexibility to address the dynamic issues that can come up on such a project?