1 discuss some of the major issues to consider when, Ask an Expert

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1. Discuss some of the major issues to consider when choosing between an active or passive exporting strategy.

2. You work for a small company that has an innovative low-cost production method for high-capacity jump drives. A Japanese firm approaches your CEO to license the technology for use in Japan. Assume that your CEO has just asked you to write a report detailing the risks and potential benefits of this deal.

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