1. Describe in your own words the difference between a means objective and a fundamental objective. Why do we focus on coming up with attribute scales that measure accomplishment of fundamental objectives, but not means objectives? What good does it do to know what your means objectives are?

2. What are your fundamental objectives in the context of renting an apartment while at tending college? What are your means objectives? Create a fundamental-objectives hier archy and a means-objectives network.

3. In the context of renting an apartment (Exercise 3.2), some of the objectives may have natural attribute scales. Examples are minimizing rent ($) or minimizing the distance to campus (kilometers or city blocks). But other attributes, such as ambiance, amount of light, or neighbors, have no natural scales. Construct an attribute scale with at least five different levels, ranked from best to worst, for some aspect of an apartment that is im portant to you but has no natural scale.