1 derek is working on promoting his companys glazer brand, Ask an Expert

Finance

1. Derek is working on promoting his company's Glazer brand of electronic razors. His primary target market is males age 18-29, working class. Which of the marketing communication tool should Derek use for his first thrust into the market? Why?

2. You are to use a Cox-Ross-Rubinstein 2-period biomial model to price a 2-year 8% annual coupon bond with par $100. the shor-term interest rate is currently 6%, and with volatility \sigma=30%. the risk neutral probability of interest rate increasing is 0.5 in each period.

3. What do you think of "brand awareness" as an objective of marketing communications?

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Financial Management, Finance

Category:- Financial Management
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