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1. Critical Thinking Companies sometimes teach consumers a “bad lesson” with the overuse of sales promotions. As a result, consumers expect the product always to be “on deal” or have a rebate available. What are some examples of products for which this has occurred? How do you think companies can prevent this?

2. For a given company, how does leverage impact equity value? How does leverage impact enterprise value?

3. Describe/Explain the duopolist dilemma. Be able to explain the various pricing outcomes.

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Financial Management, Finance

Category:- Financial Management
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