1 choose a product conduct a branded and unbranded, Ask an Expert

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1. Choose a product. Conduct a branded and unbranded experiment. What do you learn about the equity of the brands in that product class?

2. Can you identify any other advantages or disadvantages of the comparative methods?

3. Pick a brand and conduct an analysis similar to that done with the Planters brand. What do you learn about its extendability as a result?

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