1. Cameron is writing a marketing plan for the first time for his company. What are the basic marketing questions that he should be sure to answer in his company’s marketing plan?
A. What were a companys goals and strategies in the past
B. What marketing strategies and tactics has the competition used to set its objectives
C. WHo are we trying to reach and how we reach them
2. In a marketing plan, which section of the marketing mix covers the recommended marketing strategy, objectives, messaging, and tactical approach for a marketing campaign in order to reach a target audience?
A. the promotion IMC strategy section
B. The budget section
C. The action plan section
3. A friend in your marketing class is putting together his presentation to the class in PowerPoint. Which of the following are common pitfalls you would tell him to avoid? choose all that apply
A. keep the number of slides to a minimum and use bullet points sparingly
B. put too many words on a slide, choose a font that is too small, and dont use spell check
C. select images that dont align with content and choose distracting colors that make it difficult to reead the information
4. A friend in your marketing class is starting to put together her presentation to the class and decides she really doesn’t want to use PowerPoint. She wants to use digital tools that are visually engaging and interesting. What other options could she use for her presentation?
A. handouts and pamphlets
B. prezi and google sites
C. simlife and minecraft
5. Why is it in the best interest of a company to create an effective marketing plan?
A. it is a tool corporate management accountable for their actions
B. it is a means to identify the weaknesses of the human resources department
C. it is a tool to align the marketing strategy objectives and tactics with the corporate mission to create alignmentacross the company
6. There are many reasons why organizations fail to execute a marketing plan effectively. Which of the following best explains how a large amount of employees can contribute to the failure of a plan?
A. a lack of communication between all memebers involved in the process
B. a lack of funding from stakeholders
C. a lack of persistance by the management