1. An asset characterized by cash flows that increase at a constant rate forever is called

a: growing annuity.

b: perpetuity due.

c: growing perpetuity.

d: preferred stock.

e: common annuity.

2. Which of the following statements about pricing is true?

a. It cannot determine the long-term viability of an enterprise.

b. It should be determined in isolation from the other marketing mix elements.

c. It is a major competitive tool in meeting and beating close rivals and substitutes.

d. It is the only element in the marketing mix that produces fixed costs.