1. An advantage of coupons as a sales promotional tool is that . . .

A. it makes it possible to give a discount to a price-sensitive consumer while still selling the product at full price to other consumers.

B. a coupon-redeeming consumer is often a competitive brand user, so the coupon can induce brand switching.

C. in-package coupons can induce repeat purchases.

D. all of these are advantages of coupons as a sales promotional tool.

2. The two basic formas of sales promotion are _____ sales promotion and _____ sales promotion.

A. sales force; consumer-market

B. trade-market; consumer-market

C. sales forces; trade-market

D. short-term oriented; long-term oriented