1. A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.
True
False
2. Antidumping tariffs punish producers in the offending nation by increasing the price of their products to a fairer level.
True
False
3. Centralizing the decisions that directly impact workers' lives contribute to better labor–management relations.
True
False
4. Companies make products rather than buy them in order to reduce total costs.
True
False
5. Companies strive toward quality improvements for attaining economies of scale.
True
False
6. Firms that standardize their advertising usually control campaigns from the home office.
True
False
7. Just-in-time manufacturing drastically reduces the costs associated with large inventories in the production process.
True
False
8. Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.
True
False
9. Outsourcing refers to the practice of buying from another company a good or a service that is part of a company's value-added activities.
True
False
10. Polycentric staffing places managerial responsibility in the hands of people intimately familiar with the local business environment.
True
False
11. Product differentiation is more likely when nations share the same level of economic development.
True
False
12. Product life cycles are becoming shorter because companies are undertaking new product development at an increasingly rapid pace.
True
False
13. Reverse culture shock is the trouble expatriates face while adjusting to a new environment in which they find themselves.
True
False
14. Sensitivity training constitutes the most basic level of cultural training for managers on international assignments.
True
False
15. The first phase of human resource planning is estimating the company's future HR needs.
True
False
16. The more intermediaries there are in a distribution channel, the less costly the channel becomes.
True
False
17. The physical path a product follows on its way to customers is called a promotional channel.
True
False
18. The process of assessing a company's ability to produce enough output to satisfy market demand is called process planning.
True
False
19. The process of reducing the size of an organization's workforce is called decruitment.
True
False
20. The process of staffing a company and ensuring employees are as productive as possible is called human resource management.
True
False
21. The psychological process of readapting to one's home culture is seldom difficult for expatriates who have successfully adapted to new cultures.
True
False
22. Total quality management reduces the responsibility on each individual in the production process.
True
False
23. Transportation costs are a driving force behind the globalization of the steel industry.
True
False
24. Under the dual adaptation method, a company adapts its product to local requirements while retaining the product's original marketing communication.
True
False
25. Venture capital is a source of equity financing for successful multinational companies.
True
False