1. A furniture company in the United States works with a plant in India to make wooden desks. The U.S. company designs the desks, and the manufacturer in India makes, assembles, and paints them. These desks are then shipped to the U.S. customers by a shipping company from Taiwan to the sea port in Los Angeles. Each step along the way is monitored by software that each of the companies use to communicate with each other. The way this furniture company conducts business is an example of the term known as ________.
a. worldwide integration
b. globalization
c. world growth opoportunity
2. The large multinational beverage corporation, IDG, has entered 100 different markets around the globe. It has discovered a variety of bottlers and retailers to process and sell its drinks at a lower price which increases IDG’s revenue The company is taking advantage of which benefit of globalization in business?
a. using the ability to sell goods and services in multiple countries and choose to produce in countries that allow for more profability..
b. using the ability to effictively and efficientyly incorporate new regions in the corporate structure and value chainwith ease
c. using the ability to quickly find effective organizational leadership who possess suitable skills and knowledge pf a geographic market to attract talented managers locally.
3. A pharmaceutical company in Belgium decides to expand into additional markets. It conducts research and decides to focus on marketing and delivering its products to Hungary and the Czech Republic. In order to be successful, the company recognizes it must translate its marketing, product instructions, and packaging into the local languages. In addition, the company decides to partner with local advertising companies to make sure its marketing and advertising is customized to fit the preferences of the local markets. The pharmaceutical company has chosen to use which type of marketing strategy to expand globally?
a. centralization strat
b. localization strat
c. standardization strat
4. A company is entering the global marketplace and considering what types of marketing mix principles are needed to launch its products and services globally. Which of the following statements will guide the company in the correct direction to use for its marketing mix?
a. domestic marketing mix principles can be used with different global marketing mix principles.
b. different marketing mix principles can be used domestically rather than glablly
c. the same marketing mix principles can be used domestically and glbally
5. Ava is a marketer for the baby clothes company Kid2Kid. The company is preparing to enter new global markets. Ava is in charge of researching the demographics of five different markets and identifying the most effective marketing strategies for each market. What types of demographic information should she include in her demographic profiles? choose all that apply.
social class, religious affiliations,education
political affiliations, infrastructure, retail store availability
geography, ihncome bracket, gender, age
6. Nora owns a sock business. She has been selling mostly online to U.S. buyers, but now she wants to expand her sock business to other countries. She is creating a marketing plan and strategy and is looking at which countries would fit best with her product. She needs to know what colors and patterns would sell best, and what types of novelties she should add to her product offering. In order to answer these questions Nora needs to understand the culture of the countries she wishes to sell to. Which of the following does Nora need to include as she researches a country's culture?
a. cultures refers to the influences and infrastructures size of the population variety of types of businesses and building codes
b. culture refers to thne influence of family education relicion social systrms on how people live their lives and the choices that they make.
c. culture refers to the influences of geography, hisrtory, neighboring cou tries, availablity of resources and economic polocies.