problem 1)(a) Differentiate between advertising and publicity.

(b) prepare down the methods of classifying advertising?

problem 2)(a) Describe the economic and social objections against advertisement.

(b) What do you understand by comparative advertising?

problem 3) What is an Advertising Agency? prepare down the functions of Modern Advertising Agency. Also, describe the methods of compensation provided to the agency services.

problem 4) What do you mean by advertising media? describe the different medias of advertising with their merits.

problem 5)(a) prepare down the qualities of a good advertisement copy?

(b) prepare a brief note on advertising layout.

problem 6) Describe the criteria for good promotional plan.

problem 7) How are the personality theory and learning theory related to sales promotion? Demonstrate.

problem 8)(a) What do you mean by publicity? prepare down its objectives?

(b) How do you measure effectiveness of publicity?

problem 9)(a) What are the factors influencing consumer behaviour?

(b) prepare down the steps which are involved in consumer decision process?

problem 10) Describe the Howard, Engel Kollat and Blackwell model of consumer behaviour.