Write a paragraph in which you describe the conditions under which a Web site could become profitable by relying exclusively on advertising revenue. In second paragraph, provide an example of a company not mentioned in the chapter that is using the advertising-supported model and that is likely to be successful in the long run. Explain why you think it will succeed.

2. In one paragraph, define the term of "presence" Write an additional paragraph in which you explain why firms that do business on the Web should be more concerned about presence than firm that operate only in the physical world.

3. Many real estate agents today have Websites that list the properties they have for sale. These agents also advertise the properties in classified newspaper ads and sometimes in the television ads. However, most real estate agents would tell you that personal contact provides their most important connections with clients, potential clients, and clients referral sources. Write three paragraph in which you briefly describe the things that real estate agents can best accomplish through(1) their web sites, (2) mass media advertising and (3) personal contact. Chapter 4

1.In about 600 words, explain the differences between customer acquisition and retention and outline two marketing strategies that would help a company accomplish each of these two objectives. Be sure to present facts and logical arguments that support the use of each strategy for each objective.

2. Many people have strong negative reactions to pop-up, pop-behind, interstitial, and rich media ads. write a 200 words letter to the editor of an Internet industry magazine in which you explain, from the advertiser's view point, why these ads can be more effective advertising than text ads.