Watch the video kraft global pitch win then read the two, Ask an Expert

Economics

Watch the video Kraft: Global Pitch Win. Then, read the two HBR articles included under Resources. Analyze the approaches and strategies for doing business in emerging markets.

Describe how you would create regional strategies and combine them to develop a global strategy.

https://vimeo.com/9177359 Video Link

Theodore Levitt's Marketing Myopia

Regional Strategies for Global Leadership

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Microeconomics, Economics

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