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Walgreens, one of the largest drugstore chains in the United States, recently built new flagship stores and expanded and upgraded existing stores. As a newspaper article described it: "More than a drugstore, Walgreens wants customers to be able to grab a smoothie, pick up a prescription, find a bottle of wine for dinner and get a mini makeover-all on their lunch hour." In addition, to take advantage of changes in the pharmacy business as a result of the continued implementation of the Affordable Care Act, Walgreens is expanding its immunization program and increasing the time pharmacists have to assist customers with their health care needs. Briefly discuss Walgreens' strategy in the context of marketing and brand management.

Microeconomics, Economics

  • Category:- Microeconomics
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