(Answered) Upon successful completion of this course you should be

Economics

Upon successful Completion of this course, you should be able to demonstrate an understanding of marketing management and its complexities such that you can:

1) Describe the specific characteristics of a business scenario.

2) Identify challenges, dilemmas and decisions that marketing managers face, generally and specifically.

3) Explain the strategic and integral role of the marketing department in a business.

4) Develop and present a case study with focus on marketing manager's challenges and dilemma.

5) Analyze real life situations experienced by organizations and discuss and propose possible strategies for marketing managers

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