This investment opportunity analysis project is designed to guide you through the process of applying key components of advanced microeconomics theories to typical business decisions. You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you will carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm strategy.

You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price strategies to support product introduction. Using the above analyses, the last step in your final project requires you to model the potential financial viability of the proposed new product using approximate figures. You will determine whether or not to recommend investing in the development and commercialization of the investment opportunity to your business partners.

This assignment will assess your mastery of the following course outcomes:

• Analyze product demand, company revenues, and the effects of external market influences through the use of microeconomic principles

• Analyze organizational costs and identify technical and economically efficient methods of production and acquisition of resources through the use of microeconomic principles and tools

• Evaluate the effect of market structure and consumer behavior on firm strategies and profitability

• Recommend pricing strategies based on marketing conditions, which improve firm profitability and can be effectively implemented

• Evaluate government regulations and interventions for their effects on business and market performance