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There are a number of techniques to help people stop smoking, but their cost and effectiveness vary widely. One accepted measure of effectiveness of a program is the percentage of enrollees quitting. The table below shows several techniques touted as effective stop-smoking methods, some historical data on the approximate cost of each program per person, and the percentage of people smokefree 3 months after the program ended.

The Cancer Society provides annual cost-offset funding to cancer patients so more people can afford these programs. A large clinic in St. Louis has the capacity to treat each year the number of people shown. If the clinic plans to place a proposal with the Cancer Society to treat a specifi ed number of people annually, estimate the amount of money the clinic should ask for in its proposal to do the following:

(a) Conduct programs at the capacity level for the technique with the lowest costeffectiveness ratio.

(b) Offer programs using as many techniques as possible to treat up to 1300 people per year using the most cost-effective techniques.

Technique

Cost, $/ Enrollee

% Quitting

Treatment Capacity per Year

Acupuncture

700

9

250

Subliminal message

150

1

500

Aversion therapy

1700

10

200

Outpatient clinic

2500

39

400

In-patient clinic

1800

41

550

Nicotine replacement therapy (NRT)

1300

20

100

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