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Domino's Pizza is considering entering to the marketplace in Columbus Ohio. Conduct a research regarding the demographics of Columbus Ohio comprising the population size, average income per household and other independent variables (like the price of pizza in Columbus Ohio and the price of soda in Columbus Ohio. Conduct a demand analysis and forecast for pizza and decide whether Domino's must establish a presence in Columbus Ohio.

Report all the demographic and independent variables which are relevant to complete the demand analysis giving a rationale for your selection of variables.

By using a calculation software, input the data you collected in criterion one to compute an estimated regression. Then from the calculation provided interpret the coeficient of determination indicating how it will influence your decision to open a pizza busiiness. Describe any additional variables which might enhance the coefficent of determination (like delivery of product, other pizza restuarants in the area).

Test the statistical significance of the variables and the regression equaion indicating how it will impact your decision to open a pizza business.

Forecast the demand for pizza in Columbus Ohio for the next four months by using the regression equaion, comprising the assumptions that were used to make the demand. Justify the suppositions made related to the forecast.

Based on your forecasting demand, find out whether Domino's should establish a restaurant in Columbus Ohio. Give a rationale and support for your decision.


Microeconomics, Economics

  • Category:- Microeconomics
  • Reference No.:- M915461

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