Recall from lecture the two facts" we discussed: One, no product exists at a vacuum; and two relationships among products change over time.

Recall the background factors of demand: consumer preferences/ Wants; consumer income demographics of consumers; the prices of substitute and complement and expectations of future product price and future consumer income.

The Required Assignment

• Pick a product; then pick a specific brand name.
• Discuss specific changes in the market background factors of demand in the last five years (2011-2016) for this product.
• Discuss how the brand maker responded to these market changes in these background factors.

Note you do not need to address all of the background factors of demand- but address as many as possible.

The Required Layout of your assignment

• Use at least FIVE sources for your assignment's discussion; attach a reference sheet to your homework.

• Your discussion cannot exceed 250 words; you must provide a word count in the bottom right hand corner.

• In the upper-right hand corner put your name and class period on your assignment.

• TYPE and EDIT.

• SINGLE-SPACE ONLY; 11 point font.