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Question: Suppose a copy machine manufacturer uses independent service operators (ISOs) to service its copiers. Recently, its machines have become more complex and difficult to service, and the manufacturer is concerned that the ISOs lack the necessary expertise to service the machines correctly. The manufacturer is especially concerned that customers who receive lousy service will blame the manufacturer if the machine breaks down, not the ISOs. How should the manufacturer address this problem?

Microeconomics, Economics

  • Category:- Microeconomics
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