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Question: A Thirst for More Champagne Champagne exports have tripled in the past 20 years. That poses a problem for northern France, where the bubbly hails from-not enough grapes. So French authorities have unveiled a plan to extend the official Champagne grape-growing zone to cover 40 new villages. Th is revision has provoked debate. The change will take several years to become effective. In the meantime the vineyard owners whose land values will jump markedly if the changes are finalized certainly have reason to raise a glass.

a. Why is France so strict about designating the vineyards that can use the Champagne label?

b. Explain who most likely opposes this plan.

Microeconomics, Economics

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