Question 1

Which of the following was used by Shurman Fine Papers to improve its demand forecast and minimize both out-of-stocks and overstocking?
Select one:
a. SQL Server
b. TrueShip
c. IntelliTrack
d. RedPrairie

Question 2

EC activities include
Select one:
a. trading, buy, sell, and exchange.
b. improve performance.
c. communicate, collaborate, and learn.
d. All of these.

Question 3

The ________ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as profit.
Select one:
a. price percentage
b. cost-plus
c. competitor model
d. revenue markup

Question 4

Which of the following is a term that describes use of social media platforms such as networks, online communities, blogs, wikis, or any other online collaborative media for marketing, market research, sales, CRM, and customer service?
Select one:
a. social media marketing
b. impulse marketing
c. consumer marketing
d. interactive marketing

Question 5

Identify four m-commerce benefits for organizations. Identify four m-commerce benefits for individuals.

Question 6

Identify five major advantages of e-tailing to sellers.

Question 7

Software tools that scout the Web on behalf of consumers who specify search criteria are
Select one:
a. shopping portals.
b. shopping browsers.
c. intelligent search engines.
d. shopbots.

Question 8

Each of the following is an essential capability that helps drive EC except
Select one:
a. customizing products and personalizing services.
b. providing efficient and effective business transactions.
c. sharing information and knowledge.
d. facilitating company consolidations.

Question 9

Cash Concentration or Disbursement (CCD) is a type of ACH entry for B2B transactions.
Select one:
True
False

Question 10

Each of the following about the strategic planning process is true except
Select one:
a. the process of developing a strategy may be even more important than the strategy.
b. the strategic planning process forces corporate executives, a company's general manager, or a small business owner to assess the current position of the firm, where it should be, and how to achieve objectives.
c. the strategic planning process begins with strategy formulation.
d. the strategic planning process is cyclical and continuous.

Question 11

Fair use means
Select one:
a. copyrighted material can be used for noncommercial purposes without paying royalties or getting permission.
b. the author or creator of a book, movie, or musical composition can use his or her creations for an unlimited number of years.
c. a copyright holder has exclusive rights to the invention for a fixed number of years.
d. copyrighted material can be digitally protected against misuse.

Question 12

Creations of the mind, such as inventions, literary and artistic works, and symbols, names, images, and designs, used in commerce are known as private property.
Select one:
True
False

Question 13

In VIS, static models display systems that evolve over time, and the evolution can be presented by animation.
Select one:
True
False

Question 14

Efficient transactions, price comparisons for customers, and global reach are three major capabilities that contribute to the growth of EC.
Select one:
True
False

Question 15

Which of the following is not one of the benefits that EC provides to consumers?
Select one:
a. global reach
b. enable telecommuting
c. instant delivery
d. ubiquity

Question 16

Antivirus investments are easily justified because more than ________ percent of viruses enter business networks via e-mail.
Select one:
a. 33
b. 25
c. 50
d. 85

Question 17

In the strategy implementation phase, general long-term plans are developed for carrying out the projects that had been agreed on in the strategy formulation phase.
Select one:
True
False

Question 18

Major advantages of e-commerce to sellers include each of the following except
Select one:
a. reacting quickly to customer's needs.
b. charging less for items.
c. lower supply chain costs.
d. competing with larger companies.

Question 19

Viral marketing is word-of-mouth marketing by which customers promote a product or service by telling others about it.
Select one:
True
False

Question 20

Viral marketing done by bloggers best describes
Select one:
a. extreme blogging.
b. freedom of expression.
c. viral blogging.
d. social diving.

Question 21

Which of the following is a term coined by Mark Zuckerberg of Facebook, which originally referred to the social network of relationships between users of the social networking service provided by Facebook?
Select one:
a. social graph
b. social range
c. social tapestry
d. social tweet

Question 22

A Web-based marketplace in which one company sells to many business buyers from e-catalogs or auctions, frequently over an extranet, describes
Select one:
a. sell-side e-commerce.
b. buy-side e-commerce.
c. single-side e-commerce.
d. reflective e-commerce.

Question 23

Direct purchasing from internal marketplaces without the approval of supervisors and without the intervention of a procurement department best defines
Select one:
a. renegade purchasing.
b. spot buying.
c. maverick buying.
d. desktop purchasing.

Question 24

Infrastructure investments are made for the short-term because of frequent technological changes.
Select one:
True
False

Question 25

Travelocity's initial strategy was to concentrate on airline ticketing, hotel booking, and selling advertisements on its Web site. This business model worked very well until the airlines eliminated travel agents' commissions and competitors entered the market successfully.
Select one:
True
False

Question 26

Political and government is an example of a societal business pressure.
Select one:
True
False

Question 27

The practice of using computer games to advertise a product, an organization, or a viewpoint best defines
Select one:
a. advergaming.
b. relationship marketing.
c. viral video.
d. behavioral targeting.

Question 28

EC costs and benefits can be classified into two broad categories
Select one:
a. short-term and capital.
b. tangible and intangible.
c. direct and routine.
d. operational and strategic.

Question 29

A desktop search is conducted by tools that search only the contents of the user's own computer files.
Select one:
True
False

Tags that can be attached to or embedded in objects, animals, or humans and use radio waves to communicate with a reader for the purpose of uniquely identifying the object or transmitting data and/or storing information about the object best defines
Select one:
a. wireless router.
b. location chips.
c. goods locator chip.
d. radio frequency identification.

Question 31

Based on Richard Clarke's 2010 definition, which of the following refers to actions by a nation-state to penetrate another nation's computers or networks for the purposes of causing damage or disruption?
Select one:
a. cyberlashing
b. cyberwarfare
c. cyberintrusion
d. cybercombat

Question 32

Strategy maps represent a hypothetical model of a business or one of the focus areas of the business.
Select one:
True
False

Question 33

A retailer is a sales intermediary, a seller that operates between manufacturers and customers.
Select one:
True
False

Question 34

The major tasks of knowledge management include each of the following except
Select one:
a. creating knowledge.
b. capturing knowledge.
c. managing knowledge.
d. supplementing knowledge.

Question 35

Methods used for collecting data about people include
Select one:
a. RFIDs.
b. All of these.
c. site transaction logs.
d. search engines.

Question 36

Which of the following can be supported more effectively and efficiently through direct buyer-seller negotiations?
Select one:
a. MRO
b. spot buying
c. B2C e-commerce
d. strategic sourcing

Question 37

Types of B2B transactions include
Select one:
a. strategic sourcing.
b. reverse purchasing.
c. randomized buying.
d. intermediation.

Question 38

According to research mentioned in the textbook, online shopping segments include
Select one:
a. fearful browsers.
b. adventurous browsers.
c. suspicious learners.
d. positive technology muddlers.

Question 39

Personalization, behavioral targeting, and data mining are three key issues related to one-to-one marketing.
Select one:
True
False

Question 40

E-payment methods that can address the lower or higher end of the price continuum are unlikely to be widely accepted because of cost and security issues.
Select one:
True
False

Question 41

Which of the following is a global, multilanguage, social network popular in Asia and parts of Europe, Africa, and South America?
Select one:
a. Hi5.com
b. Iwiw.net
c. Piczo.com
d. Friendsreunited.co.uk

Question 42

Which of the following refers to communities organized by interest, such as hobbies, technical topic, vocations, political parties, or trade unions?
Select one:
a. association portals
b. affinity portals
c. communities of practice
d. virtual worlds

Question 43

E-mail advertising refers to adding advertisements to e-mail messages sent to customers.
Select one:
True
False

Question 44

Commercial activities conducted on Facebook best describes
Select one:
a. c-commerce.
b. social commerce.
c. f-commerce.
d. business-to-consumer commerce.

Question 45

Strategies are based on performance indexes that are used as targets and measures of success.
Select one:
True
False

Question 46

Specific activities and outcomes from strategy formulation include each of the following except
Select one:
a. cost-benefit analysis.
b. risk analysis, assessment, and management.
c. business plan.
d. project plan.

Question 47

________ is a satellite-based tracking system that enables the determination of a GPS device's location.
Select one:
a. WAP
b. PDA
c. SMS
d. GPS

Question 48

Not receiving a clear mandate for the top to proceed is a common management pitfall.
Select one:
True
False

Question 49

The process of dividing a consumer market into logical groups for conducting marketing research and analyzing personal information best describes
Select one:
a. one-to-one marketing.
b. market selecting.
c. market randomization.
d. market segmentation.

Question 50

Define encryption. Identify five major benefits of encryption.