Question: 1) 3 x 500 word reading summary
2) Demonstrates conceptual grasp of key terms and analytical approach to topic reading within 500 word limit
3) Please follow what is require on the picture stated for each topic
4) Please clearly state which essential reading is being pick up
I. Globalisation: Key concepts
1. Public relations
2. Globalisation
3. Cosmopolitanism
4. Modernism
5. Critical studies
Resources for this topic: Online resources
1. Lecture: Globalisation Essential reading
1. Sriramesh, K. (2009), Globalisation and public relations: An overview looking into the future. PRism, 6(2).
2. Pal, M., & Dutta, M. (2008). Public relations in a global context: The relevance of critical modernism as a theoretical lens. Journal of Public Relations Research, 20(2), pp. 159-179. doi: 10.1080/10627260801894280.
Recommended reading: 1. Surma, A. (2013). Conceptualising the cosmopolitan approach to writing. Imagining the cosmopolitan in public and professional writing (pp. 12-35). Houndmills, England: Palgrave Macmillan.
Study questions: 1. 'How would you describe global flux? Canyou think of particular ways in which the phenomenon of global flux has changed our perceptions of "culture" and "public" in public relations?' (Bardhan, in Bardhan & Weaver, 2011, p. 100).
II. Popular culture: Key concepts
1 Popular culture
2. Representation
Resources for this topic: Online resources
1. Lecture: Popular culture
2. Fox Searchlight UK. (2016, April 27). Absolutely Fabulous: The Movie. Official HD Trailer #1
Essential reading: 1. Saltzman, J. (2012). The image of the public relations practitioner in movies and television, 1901-2011. The IJPC Journal, 3, 1-50.
2. Johnston, J. (2010). Girls on screen: How film and television depict women in public relations. Prism, 7(4).
Recommended reading: 1. Miller, K. (1999). Public Relations in film and fiction, 1930-1995. Journal of Public Relations Research, 11(1), 3-28. doi: 10.1207/s1532754xjprr110101
2. PR Depiction: A collaborative blog devoted to depictions of public relations in popular culture.
Study questions: 1. Analyse the representation of public relations in a book, film or TV program of your choice Share your findings in class.
III. Diversity: Key concepts
1 Multicultural public reiatiosit,
2. Diversity
3. Multiculturalism
4. Race
5. Gender
Resources for this topic
Online resources 1. Lecture: Diversity Essential reading
1. Set text: Ch. 4 Public relations and society
2. Set text: Ch. 5 Diversity in public relations
Study question:
1. Do you think there is a need for feminist public relations?
2. Lee Edwards maintains public relations is 'institutionally racist' (the full reference is Edwards L. (2013). Institutional racism in cultural production: The case of public relations, Popular Communication, 11(3), 242-256.) Do you agree?
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Attachment:- Attachments.rar