Question 1

A search engine whose mission is to help people find local qualified services ranging from mechanics to restaurants to hairstylists describes
Choose one answer.

a. Freddy's List.

b. Pricescan.com.

c. Yelp.

d. Local.com.


Question 2

The competitive advantages of a "pull" vehicle distribution process include each of the following except
Choose one answer.

a. improved customer satisfaction and better pricing.

b. large cost savings in finished vehicle inventory carrying costs.

c. better cash flow to the manufacturers.

d. creating a build-to-stock environment.


Question 3

Retailers who sell over the Internet are
Choose one answer.

a. e-tailers.

b. disintermediaries.

c. marketing managers.

d. multichannel marketers.


Question 4

Purchases of goods and services based on long-term contracts best defines
Choose one answer.

a. direct materials.

b. consolidation.

c. spot buying.

d. strategic sourcing.


Question 5

The main uses of social networks include
Choose one answer.

a. reducing the number of suppliers.

b. encouraging maverick purchases.

c. learning useful business intelligence.

d. driving traffic to online Web properties.


Question 6

Denver Boards, a B2B manufacturer of snowboard equipment, can reach and target new retail customers in order to grow its online business by
Choose one answer.

a. hiring an affiliation service to drive traffic to its Web site.

b. reviewing POS data.

c. mining data.

d. advertising in traditional media.


Question 7

Which of the following uses computer graphic displays to present the impact of decisions?
Choose one answer.

a. visual interactive simulation.

b. FAQ.

c. progressive dashboard.

d. information portal.


Question 8

The business forces driving the transition from traditional education to online learning include each of the following except
Choose one answer.

a. technological change.

b. competition and cost pressures.

c. network connectivity.

d. limited supply of faculty with specialized expertise.


Question 9

According to Derven (2009), social networking technology provides many creative means that can affect learning including
Choose one answer.

a. using it as a coaching and mentoring tool.

b. providing content before a face-to-face learning event.

c. engaging next generation learners.

d. all of the above.


Question 10

According to an Australian Government 2.0 task force report, by embracing Government 2.0 governments can
Choose one answer.

a. cultivate and harness the enthusiasm of citizens, letting them more fully contribute to their well-being and that of their community.

b. unlock the immense economic and social value of information and other content held by governments to serve as a precompetitive platform for innovation.

c. make democracy more participatory and informed.

d. do all of the above.