Prospects to Reach and Engage Buyers

LinkedIn is filled with high-quality prospects for every salesperson. Many of those prospects truly need what we have to offer. LinkedIn can be a great place to meet prospects and grow your sales network.

But there is a right and wrong way to interact with those prospects. No one likes being sold to. When someone sends you a solicitation email right after connecting through LInkedIn, the only thing they are trying to do is sell to you-and that does not feel good. Discuss the use of LinkedIn to qualify and develop prospects and how to effectively reach and engage buyers.

Your paper should meet the following requirements:

• 4 pages in length, not including the cover page and the reference page.
• Cite a minimum of three sources, two of which should be academic peer-reviewed, scholarly sources to support your responses
• Make sure you properly cite and reference your sources according to theCSU-Global Guide to Writing and APA Requirements.

• Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing.