Problem

1. Describe any exceptionally good or exceptionally bad experiences that you have had with company contact personnel in-person, over the phone, or over the Internet.

Think broadly of all of your company/organization interactions.

For example:

In-person contacts in banks, supermarkets, retail stores, and clothing stores should result in some examples of both good and bad service. Over the phone contacts with credit-card companies, banks, telephone companies, and online retailers should provide some examples.

2. Compare and contrast the differences between customer-centric marketing and product-brand-oriented marketing. Provide examples to illustrate your discussion.