Problem-

Provide a brief summary of the theoretical relationship between market price and another strategic variable (e.g., advertising, research and development, brand proliferation, etc.). Based on your review of recent empirical evidence, does more of this strategic variable lead to higher or lower prices?

Additional Information-

The discussion between the effect and price of advertising goes back to many years in the starting of twentieth century. There has been constant debate since than that whether advertising decreases or increases the market price.

Word limits- 3200