Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Microeconomics Expert

Please assist in answering and explaining the following problem:

Greener Grass Company (GGC) competes with its main rival, Better Lawns and Gardens (BLG), in the supply and installation of in-ground lawn watering systems in the wealthy western suburbs of a major east-coast city. Last year, GGC's price for the typical lawn system was $1,900 compared with BLG's price of $2,100. GGC installed 9,960 systems, or about 60% of total sales and BLG installed the rest. (No doubt many additional systems were installed by do-it-yourself homeowners because the parts are readily available at hardware stores.)

GGC has substantial excess capacity-it could easily install 25,000 systems annually, as it has all the necessary equipment and can easily hire and train installers. Accordingly, GGC is considering expansion into the eastern suburbs, where the homeowners are less wealthy. In past years, both GGC and BLG have installed several hundred systems in the eastern suburbs but generally their sales efforts are met with the response that the systems are too expensive. GGC has hired you to recommend a pricing strategy for both the western and eastern suburb markets for this coming season. You have estimated two distinct demand functions, as follows:

Qw =2100 - 6.25Pgw + 3Pbw + 2100Ag - 1500Ab + 0.2Yw

for the western market and

Qe = 36620 - 25Pge + 7Pbe + 1180Ag - 950Ab + 0.085Ye

for the eastern market, where Q refers to the number of units sold; P refers to price level; A refers to advertising budgets of the firms (in millions); Y refers to average disposable income levels of the potential customers; the subscripts w and e refer to the western and eastern markets, respectively; and the subscripts g and b refer to GGC and BLG, respectively. GGC expects to spend $1.5 million (use Ag = 1.5) on advertising this coming year and expects BLG to spend $1.2 million (use Ab = 1.2) on advertising. The average household disposable income is $60,000 in the western suburbs and $30,000 in the eastern suburbs. GGC does not expect BLG to change its price from last year because it has already distributed its glossy brochures (with the $2,100 price stated) in both suburbs, and its TV commercial has already been produced. GGC's cost structure has been estimated as TVC = 750Q + 0.005Q2, where Q represents single lawn watering systems.

Show all of your calculations and processes. Describe your answer for each item below in complete sentences, whenever it is necessary.

Derive the demand curves for GGC's product in each market.

Derive GGC's marginal revenue (MR) and marginal cost (MC) curves in each market. Show graphically GGC's demand, MR, and MC curves for each market.

Derive algebraically the quantities that should be produced and sold, and the prices that should be charged, in each market.

Calculate the price elasticities of demand in each market and discuss these in relation to the prices to be charged in each market.

Add a short note to GGC management outlining any reservations and qualifications you may have concerning your price recommendations.

Microeconomics, Economics

  • Category:- Microeconomics
  • Reference No.:- M91596877
  • Price:- $20

Priced at Now at $20, Verified Solution

Have any Question?


Related Questions in Microeconomics

Question in another economy consumer 1 has no x and 8 units

Question: In another economy consumer 1 has no x and 8 units of y and the utility fucntion U(x,y) = x - (1/4)y 2 . Consumer 2 has 16 units of x and 8 units of y and the utility function U(x,y) = x +2y (1/2) . Describe th ...

Qestion marty mcflys utility function is given by ul c

Question: Marty McFly's utility function is given by U(L, C) = C(L+8). There are 24 hour in a day. His wage is $10/hr. and he has $20 non-labor income. a. Find the budget constraint and then the optimal number of hours h ...

Question from the chasing the scream why is or is not

Question: From the Chasing the Scream, why is or is not addiction, or the war on drugs more broadly, an appropriate topic for health economists to study? What insights or perspectives could economists add? The response m ...

Question propose two separate behaviors other than

Question: Propose two separate behaviors other than government purchases that could offset the effects of the military spending reduction on total planned expenditure. Be specific in your examples. The response must be t ...

Question you are 20 years old and you would like to have

Question: You are 20 years old, and you would like to have $1,000,000 in your retirement savings account when you are 60 years old. You need to start saving for retirement right away because of the time value of money. H ...

Question a when marginal cost is lower than average

Question: a. When marginal cost is lower than average variable cost, what is happening to average variable cost? When marginal cost is above average variable cost, what is happening to average variable cost? (Hint: look ...

Question consider the one-period following model utility

Question: Consider the one-period following model Utility function: u(c,m)=ln(c) + 2ln(m) Budget constraint: c + m = y A. Set up the Lagrangian with a Lagrange multiplier ? . B. Find the first-order conditions with respe ...

Question what price will the firm charge what will be its

Question: What price will the firm charge, what will be its optimal output level, and what is the firms total economic profit/loss? Please provide your own answers to those three questions. The response must be typed, si ...

Question explain why the following claims might not imply

Question: Explain why the following claims might not imply causal relationships and outline how you would test for a causal effect using an experimental methodology with a treatment and control group: a. People with larg ...

Question a commercial real estate developer plans to borrow

Question: A commercial real estate developer plans to borrow money to finance an upscale mall in an exclusive area of the city. The developer plans to get a loan that will be repaid with uniform payments of exist400,000 ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As