1. Estimate the demand for your vehicles using variables provided, you might also derive data from other resources and combine with the dataset. Choose the best model.
2. Forecast the demand for the "economy" vehicles in Week 30.
3. Suggest a specific rate that we should charge for the "economy" category to maximize revenue. How many vehicles do you expect to be rented at the suggested rate? Do we need to worry about increasing our fleet if we follow your demand forecast?
4. Our customers who choose to keep a car for an extra day are currently paying the same base daily rate. Do you see any potential in exploring alternative schemes? If so, what changes should we implement-shall we change the price for extra days? What considerations are involved in this decision? Provide your thoughts on this issue.
5. What other issues or news you would pay attention to adjust your price and managerial strategies?