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On a popular air route, an airline offers two classes of service: business class (B) and economy class (E). The respective demands are given by:
PB = 540 - .5Q B and PE = 380 - .25Q E . Because of ticketing restrictions, business travelers cannot take advantage of economy's low fares. The airline operates two flights daily. Each flight has a capacity of 200 passengers. The cost per flight is $20,000.

a. The airline seeks to maximize the total revenue it obtains from the two flights. To address this question, create a spreadsheet patterned on the example shown. (In your spreadsheet, only cells E2, E3, E4, C9, and D9 should contain numerical values. The numbers in all other cells are computed by using spreadsheet formulas. For instance, the total available seats in cell E5 is defined as the product of cells E2 and E3.)

b. What fares should the airline charge, and how many passengers will buy tickets of each type? Remember that maximum revenue is obtained by setting MRB equal to MRE. After you have explored the decision by hand, confirm your answer using your spreadsheet's optimizer. (Hint: Be sure to include the constraint that the total number of seats sold must be no greater than the total number of seats available-that is, cell E9 must be less than or equal to cell E5.

c. Suppose the airline is considering promoting a single "value fare" to all passengers along the route. Find the optimal single fare using your spreadsheet's optimizer. (Hint: Simply modify the optimizer instructions from part (b) by adding the constraint that the prices in cells C11 and D11 must be equal.)


 

A

B

C

D

E

F

1

 

 

 

 

 

 

2

DUAL AIRFARES

 

Planes

2

 

3

 

 

 

Seats/Plane

200

 

4

 

 

 

Cost/Plane

20,000

 

5

 

 

 

Total Seats

400

 

6

 

 

 

 

 

 

7

 

 

Business

Non-Bus.

Total

 

8

 

 

 

 

 

 

9

Number of Seats

 

200

200

400

 

10

 

 

 

 

 

 

11

One-way Fare

 

440

330

-

 

12

 

 

 

 

 

 

13

Revenue

 

88,000

66,000

154,000

 

14

MR

 

340

280

 

 

15

 

 

 

 

 

 

16

MC

 

100

Total Cost

40,000

 

17

 

 

 

 

 

 

18

 

 

 

Total Profit

114,000

 

19

 

 

 

 

 

 

 

Microeconomics, Economics

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