Milestone Guidelines

Overview: In this first milestone assignment for the final project, you will begin the process of defining the scenario problem for your selected company (Microsoft, Heinz, or American Airlines). As author and businessman Stephen Covey once said, you must begin with the end in mind. As a corporate economist in this hypothetical situation, you too must understand and define the core problem at hand before beginning any kind of analysis. You will need to employ critical- thinking skills to grasp the crux of the problem. Is it a demand-side issue? Is it a supply-side issue? Or is it a mixture of both, involving production and cost concerns? Only after this consideration will you be able to map out a plan for analysis and offer recommendations for a solution.

You may encounter additional companies\case studies within your ECO 500 Case Study CoursePack. However, please disregard them and ONLY focus on the following:

- American Airlines
- Microsoft Corporation
- Heinz Corporation

Prompt: To complete the first step of this final project, you will submit a statement that identifies and assesses the context of the problem presented in your selected company's case study. In this statement, articulate the root cause of this problem and how it impacts company objectives (profitability, sustainability, etc.). Some questions you might consider include the following:

• Why is the profit margin dropping?
• Is the company failing to control costs?
• Are there inefficiencies in production?
• Are prices properly determined?

Also, be sure to identify the economic model (demand- vs. supply-side analysis) that best applies to the problem and clearly explain why it is appropriate for this scenario.

In business scenarios such as this one, problem statements are needed to describe the problem in a concise way. These statements provide clear and focused analysis objectives and offer a method that will be followed to find possible solutions. To help you craft your problem statement, see the following resource: What Is an Effective Problem Statement?

Once the problem and its impact are defined, outline a plan for how you will go about collecting useful data. What kinds of information will you need to locate? Once collected, what kinds of analyses and computations will be necessary to arrive at meaningful conclusions? Use the feedback provided to you by your instructor on the journal assignment in Module One to guide your thought process. These comments were designed to set you on the right research path.

To begin this process, you will need to gather information about the organization or company's current initiatives and processes, general policies, and stated goals. Information can generally be found in the organization's main website, annual report and mission statement, and articles authored by the company or by outside analysts. Additionally, you might consider accessing relevant company and market information on the following sites:

• U.S. Bureau of Labor Statistics

This is a good source for costs information (i.e., producer price index [PPI]), labor market conditions (i.e., employment and unemployment by industry), and prices of various goods (i.e., consumer price index [CPI]).

• Electronic Data Gathering, Analysis, and Retrieval (EDGAR)

This is the database compiled by the U.S. Securities and Exchange Commission (SEC).

• U.S. Census Bureau

This site houses useful business and industry data programs.

The course textbook will also be useful. As a managerial economics student and professional, you are encouraged to use your own experience, understanding, and knowledge of business and industry structure to drive your analysis. Specifically, the following critical elements must be addressed:

I. Identification of the Issue: In this section of your presentation, you will identify the issue that your executive has inquired about.
A. Describe the context of the issue that was presented to you and the specific statements that you will research.

II. Research: In this section, you will apply economic theory and quantitative analysis to your research topic.
A. Select an economic model to apply to the issue presented and justify why it is appropriate for the issue presented.
B. Apply the selected economic model to identify the root cause(s) of the presented issue.

Attachment:- Proposed_Merger_Between_Heinz_and_Beech.rar